High end makeup jumped on the brow band waggon for a few years now and now they have a competitor the drugstore. The drugstore is now coming out with brow products to reach more people as it is more affordable. One of the more common high end brow products is the Benefit Gimmie Brow, and a drug store option is the Rimmel Brow This Way. Both of these products are similar because its product that is on a wand that you comb through your brows to add color and to set the hairs into place.

Price
   Benefit Gimmie Brow $30
   Rimmel Brow This Way $8
 

Size
  Benefit Gimmie Brow 0.10oz
  Rimmel Brow This Way 0.17oz


Shade Range
  Benefit Gimmie Brow: Light/Medium or Medium/Dark
  Rimmel Brow This Way: Blonde, Medium Brown or Dark Brown

Brush



   The brush for the gummier brow is a nice size brush and has a nice length wand. The brush size is a good size for your brows and it reminds me of a mascara wand. The Brow This Way product has a similar wand, the only difference is the brush is larger which makes it a little harder to work with and it picks up a lot of product. I find that I have to scrape off a ton of product because there is so much on the brush. Overall I prefere the gimmie brow wand way more than the brow this way.

Formula

  I do not do much with my brows to begin with because they are dark and are full. I use these products just to fill in my few sparse spots and to keep my brows in place. The formula for the gimmie brow feels light weight and doesn't weight your brows down. It adds a nice bit of color and fills in my sparse areas. It also dries fairly fast also. The brow this way I find takes a while to dry and it clumps my brows together. When I started to use it I liked the product but about a week after using the product to get a true feeling for the product I found that I wasn't a huge fan.  I think it is mainly due to the brush, but the formula is very thick and takes FOREVER to dry. I also found that if you touched your brown throughout the day you would end up with product over your hands as if it never sets.

Lasting Power
   Both of these products have great lasting power, even when I take my makeup off after a 12 hour day both products are still on my brows. The only downside is that I find that sometimes I find that the brow this way product moved throughout the day and has clumped up in certain areas.

Overall
     At first I liked both products but you really need to try the products to see if you enjoy them, I find that you need to try them for a week or more to get a true opinion. After a week I decided that the Brow This Way product by Rimmel was not for me and I LOVED Gimmie Brow. I know there is quite the price difference but i'm willing to pay the money because of the differences between the two. Overall I'm happy that the drugstore has starting coming out with brow products as they are more affordable and are more readily available to people. So with that being said i'm wiling to try other drugstore brow products.

Just remember that everyone has different opinions. Also everyone has different brow shapes and colors, as well as people may like there products to have different needs then mine. The Gimmie Brow or Brow This Way might work differently with you, and you may prefer a different one then I did.